AZoNetwork has published its scientific purchasing report for 2024, detailing the main factors affecting purchasing decisions this year and offering advice for improved sales. The report collates the responses of 145 participants when asked about their most recent scientific purchasing experience. Over half of respondents work for small and medium enterprises (SMEs) / small and medium businesses (SMBs), with nearly 40% working for a company with an annual turnover of less than $5 million.
