Creating engaging and informative content is essential for attracting and retaining customers. One powerful marketing asset that can be both multifunctional and repurposed is the whitepaper. As a long-form, authoritative document that provides in-depth information about a specific topic, there are many benefits to producing a whitepaper. We’ll walk you through [...]
Top-Down Analytics (TDA) is a management consulting firm specialising in analytical technologies that provides decision-making information to the leaders of scientific technology companies. TDA has published its report on the lab data management software market which discusses the market conditions at the end of 2023 and shares TDA’s forecast for the [...]
Your well-crafted, beautiful marketing content should always be amplified to maximise its reach and engagement with intended audiences. Further developing your existing content can help you to get maximum return on investment (ROI) from materials that your team has already dedicated time and resource to.
Strategic marketing models help set the foundations for business growth. Simply put, they help organisations understand and target customer behaviour to guide their marketing decisions.
As a b2b scientific marketing agency, one of the ways that we benchmark our business performance is by tracking the guidance set out by Moore Kingston Smith (MKS) – a London-based firm of accountants that boasts a specialist agency and media practice led by the highly skilled Esther Carder, who is [...]
Instrument Business Outlook (IBO) has shared its annual forecast for the year ahead. The publication examines the current state of the scientific instrument market across sectors and instrumentation types and makes predictions for 2024.
What’s in store for b2b marketers in 2024? There is no denying that we’re already experiencing unprecedented changes to how we work and how we communicate with target audiences. And it’s not just generative AI that’s shaking things up.
As a proud export business operating from the UK, we are becoming increasingly aware of the importance of exporting to the economy. Our business supports global companies, and 75% of our work is sourced from outside the UK, so we are committed to success in exporting.
Cosmoprof’s 2023 report on beauty buyer trends examines how the growth of digital technology has fundamentally altered the beauty industry, restructuring the established sales framework. It also highlights Asia-Pacific (APAC) as a focal growth region due to the vast number of opportunities in this area, particularly within skincare, with a report [...]
We have been using generative AI tools and reading / talking about them A LOT. Our overall stance is (no surprises here), that dismissing generative AI isn't an option. We must adapt, cautiously, keeping our clients' unique needs, challenges and goals at the forefront of everything we do, no matter how [...]
