We have talked a lot in recent posts about how marketing and sales should not be viewed as separate functions but as two sides of the same coin. Marketing should be used to identify names to put into the sales pipeline, marketing campaigns put in place in order to qualify those […]
Sound familiar? We hear this a lot from small to medium sized enterprises in the science and technology sector. They generally have a small target audience for their product who are easily definable. However, by taking this view, companies are drastically limiting the number of potential companies they can sell to. […]
Most of our clients in the science and high technology industries come to us to “do marketing”. This is generally a tick in the box exercise – lawyer? Tick. Marketing services supplier? Tick. Rarely do they come to us and say “I need to generate more leads, how do I use […]
The humble hashtag changed the way people engage on social media in 2010 when Twitter moved trending topics on to its homepage to drive conversation on popular keywords or phrases that people had ‘hashtagged’. The hashtag is now used across multiple social media channels including Instragram, Facebook and Pinterest which makes […]
[vc_row][vc_column][vc_column_text]We’re delighted to unveil our shiny brand new website! Designed to make it easier than ever before for companies providing instrumentation & software, products, materials and software providers to the regulated and industrial markets to match our services to their business needs, our new site boasts improved functionality and a vibrant […]
The traditional methods of marketing to the “normal population” are changing. This is because there is no such thing as the “normal population” anymore. We have proved time and again that outbound marketing in isolation does not work. This becomes clearer as we learn more about how everyone differs, how they […]
We hear this refrain from clients a lot. We work in the science and technology B2B sectors, and have found them to be generally averse to taking their marketing strategies online. This is despite the fact that all the new talent that is entering the industry have been brought up in […]