‘Creativity’ – a word often echoed around PR and marketing agencies but how often do we really take the time to think about how we can maximize it to benefit our clients? When I began my career in marketing, I had little exposure to the graphic design process; from understanding the […]
We are delighted to announce that the Scott Partnership group of companies, which includes The Scott Partnership, Kapler Communications and Phoenix MarCom, has passed the PRCA Communications Management Standard (CMS). The PRCA (Public Relations Consultants Association) is the largest PR association in Europe, and the internationally recognised CMS is the industry’s […]
Earlier this month, I spent the week in in not-so sunny St. Louis Missouri, at the 63rd ASMS Conference on Mass Spectrometry and Allied Topics. It was an invigorating mix of posters, sessions, workshops and exhibitors, and what struck me most was the vibrancy of the event. Who said trade shows […]
Winning an award for your business, latest innovation or team members creates a buzz around your brand, demonstrates your successes to customers and gives employees well-deserved recognition for their hard work and achievements. However, when it comes to prioritising marketing activity, award entries are often not given the attention they deserve. […]
I started my internship at The Scott Partnership with little experience in the world of public relations but a real passion for science and technology. My first few months in the role were spent learning how to effectively communicate scientific and technical materials to a wider audience and I wanted to […]
Google has introduced a new algorithm update that changes the way its search engine ranks sites. From today, websites that are not deemed ‘mobile-friendly’ will be dropped down the search rankings. For now, this will only affect searches on mobile devices helping users to get relevant, high quality search results that […]
Do you want to discover how to create SEO optimized content to boost your online marketing? Our latest infographic provides a step by step guide to SEO content creation and feel free to contact us via [email protected] to find out more! TSP infographic – SEO content
Have you heard the one about the skyscraper built without any elevators? Sounds like the start of a bad joke, however this actually happened in Spain and you’ve probably had numerous stories about it filling your social media feeds ever since. But the reason we at The Scott Partnership find this […]
Having never been to Pittcon before, I didn’t quite know what to expect but when I arrived in New Orleans with my colleagues to join over 16,000 delegates at the world’s largest annual event for laboratory science it was clear it was going to be one exciting trip! After four busy […]
Having started my career in the world of pharmaceutical communications (aka med comms!) I had to quickly adapt, learning what is and isn’t acceptable when it comes to marketing in this fascinatingly intricate political minefield . There are clear distinctions between what’s acceptable and what’s not in the pharmaceutical industry and […]