How does business work differently in the US compared to other geographies? Are there distinct ways of interacting with clients and new business prospects? Is PR and marketing activity carried out with a different focus across the pond? With a number of clients I work with based in the US, these […]
In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more important than ever. But many life science companies can be shy when it comes to using the power of […]
As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other medium. When it comes to media relations (the relationship that a company or organisation develops with journalists and editors) effective communication is […]
In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well as generate leads. Working as productively and efficiently as possible, while drawing on the right external input at the right time […]
There are many things to consider when bringing a product or service to market but all too often many of the critical stages are overlooked in favour of focusing solely on the launch to market. Without careful consideration of strategy and the reasoning behind it, such as audience insight, market research […]
Now is the time of the year when many companies are planning their year ahead including which trade shows they will be attending. As event season kicks off, it can be a stressful time with all that entails when preparing for an event but by planning effectively in advance and setting […]
As 2016 gets into full swing, many b2b marketers are embarking on new strategies, programmes of activity and partnerships. We are pleased to note that many b2b markets are embracing some of the sophisticated, forward-thinking digital and marketing techniques now available, especially in scientific, technology and industrial sectors, that themselves are […]
This week marked the beginning of Chinese New Year and we are celebrating by introducing a new blog series that will give you all the information you need to successfully market your scientific or technology business in China. Breaking into the Chinese market is notoriously difficult, even for the most successful, […]
At the end of 2015, H&M released an advertising campaign signalling the growing acceptance toward the traditional headscarf in mainstream fashion. The advertisement, which featured a model wearing her hijab, received an overwhelmingly positive response on social media sites, boosting the growing trend in advertising that encourages the representation of models […]
Editors complain they receive far too many of them. Some companies turn every little piece of news into one. Many people think that press releases have had their day. However a well written, on-message press release can be an integral part of a company’s content strategy that encompasses traditional, digital and […]