Like it or not, technology is taking over the world and transforming the way we carry out even the most basic of tasks. The availability of apps that allow us to do a range of every day things, such as control our home heating systems, record our favourite TV programmes remotely, […]
Content marketing has almost replaced marketing, or at least PR or comms, as disciplines in many b2b sectors, but it’s become such a catch-all term that it’s almost achieved the opposite of what its pioneers intended. Content marketing was conceived to demonstrate the irrelevance of building activities based on channels or […]
Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have learned about the food industry over the last twenty years in business. Having worked closely […]
Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise! Suppliers to scientific and technology markets are often rife with rich, valuable content, from peer-reviewed papers, research studies, whitepapers and technical app notes to product data sheets, customer presentations and even videos and […]
Last week, I visited beautiful and sunny Barcelona, to attend CPhI Worldwide 2016. CPhI is the world’s leading European pharmaceutical exhibition, bringing together more than 36,000 pharma industry professionals from over 150 countries. In one of the key events on the calendar for the industry, companies are able to source new […]
The Scott Partnership celebrates 20 years of business this year and to mark the occasion, I’ve been reminiscing about the success we’ve achieved, the changes we’ve seen over the years and everything we have to look forward to. It all began in 1996, which means we share our anniversary with eBay […]
Since its launch in July, Pokémon GO has taken the world by storm. The game had over 7.5 million downloads in the first week of release in the US alone and there are now more people playing than there are accounts on Twitter! The gaming app soared to the top of […]
Building a bridge between traditional PR and digital marketing Since its first use in 1906, the press release has been a cornerstone of public relations campaigns. If well written, a PR can help a company establish and maintain its key message and raise awareness of its latest news. However, many are […]
My first month as an intern at The Scott Partnership seems to have flown by! Oddly enough my first week coincided with National Internship Week (27th June -1st July) which celebrates all things internship related. The combination of a variety of tasks and lovely colleagues has made it very easy to […]
Trust is a critical factor for both B2C and B2B buyers when they make purchasing decisions. Gain the trust of your audience and they are more likely to form a relationship with your brand and continue to purchase. It may sound simple, but a major roadblock in the quest to forming […]