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Scientific purchasing: analysing 2024 trends to optimise sales

2024-08-07T11:33:22+01:00August 7th, 2024|Blog|

AZoNetwork has published its scientific purchasing report for 2024, detailing the main factors affecting purchasing decisions this year and offering advice for improved sales. The report collates the responses of 145 participants when asked about their most recent scientific purchasing experience. Over half of respondents work for small and medium enterprises [...]

Northwest England: the heart of innovative life sciences sites

2024-07-26T09:46:53+01:00July 26th, 2024|Blog|

The life science industry in the Northwest of England is gaining recognition for its success and potential as a buzzing hub, full of innovative life science sites that are making significant strides in the industry. As a B2B PR and marketing agency specialising in science and technology, we are proud to [...]

The future of b2b trade shows: quality over quantity

2024-06-19T09:30:00+01:00June 19th, 2024|Blog|

Now that COVID is (mostly) behind us, many of us are now embracing the in-person trade show once again. These events offer the unique chance to network with industry experts and key opinion leaders and meet with customers, prospects, suppliers, distributors and colleagues. Within the life science industry, this includes getting [...]

7 ways to generate quality b2b leads: strategies for success

2024-05-29T09:00:00+01:00May 29th, 2024|Blog|

In the dynamic world of b2b marketing, generating high-quality leads is essential for sustained growth and continued commercial success. Effective lead generation approaches help your company to find potential customers and, when those contacts are nurtured through the sales pipeline, they can help to boost revenue and shorten sales cycles, all [...]

Mastering LinkedIn: 10 best practices for b2b marketing success

2024-05-08T09:00:00+01:00May 8th, 2024|Blog|

LinkedIn has become a core platform for business-to-business (b2b) marketing. With over 1 billion users worldwide and more than 61 million companies listed, it offers unparalleled opportunities for businesses to connect, engage, and convert prospects into valuable leads.

NEWS: The Scott Partnership honoured with The King's Award for Enterprise in International Trade

2024-05-06T09:30:00+01:00May 6th, 2024|Blog|

Holmes Chapel, Cheshire, 6th May 2024 – Global independent science and technology b2b communications agency, The Scott Partnership, today announces it has been honoured with The King’s Award for Enterprise in International Trade 2024.

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